Little People Big Celebration
Little PeopleŽ celebrates 50 years of play!
It's time to join in the fun and celebration as this year marks 50 years since Fisher-Price Little PeopleŽ began inspiring fun discoveries and imaginative play for preschoolers the world over. This iconic toy brand continues to reach out to new generations with its delightful and simplistic charm - and this year,
it's time to throw a party.
The Little PeopleŽ journey commenced in 1950 when two of Herm Fisher's
key toy designers created the Looky Fire Truck (pictured right), with three
round-headed wooden firemen attached to the toy. Nine years later, the
Safety School Bus was introduced and paved the way for one of the
longest running and most beloved toy brands, known today as Little
PeopleŽ by Fisher-Price.
An immediate hit with children and parents alike, Little PeopleŽ forged itself a reputation for fun and
quality - a reputation which remains strong today.
Since then, more than one and a half billion Little PeopleŽ figures have
delighted children worldwide and evolved from wooden figures into poseable
characters that can sit and stand, such as the
adorable Sonya Lee, Eddie and Maggie - who even
feature in their very own entertainment DVDs!
Throughout the past five decades, the Little PeopleŽ
figures have helped preschoolers discover a whole
world of imagination and fun with a product range that
is "just their size", including timeless playsets like the Little PeopleŽ Farm,
House and Garage (pictured), each designed to help children discover,
imagine, learn and build.
Bruce Fox, Fisher-Price toy historian and author said "Toys with longevity that bridge the generational
gap are rare these days. We're very proud of the fact that Little PeopleŽ have stood the test of time for
50 years and foresee that they will continue to inspire creative, imaginative play for generations to
come".
Celebrating this longevity and commemorating 50 years of play, Fisher-Price has released two iconic
playsets, the Little PeopleŽ 50th Birthday Play 'n Go Farm (pictured) and Little PeopleŽ 50th Birthday
Play 'n Go School, featuring a nostalgic retro-style enabling parents to remember their own Little
PeopleŽ experiences. The classic Little PeopleŽ playsets also take on a new on-the-go format with
appealing farm and home themes.
Little PeopleŽ 50th Birthday Play 'n Go Farm:
Take a trip back in time with the Little PeopleŽ Play 'N Go Farm
Playset, which has been designed to reflect the classic look of
the original Play Family Farm first introduced in 1968, complete
with retro-style figures! The playset includes farmer, sheep and
cow figures, tractor vehicle, 3 connectable fence pieces and
water trough play piece. Everything stores inside the collectible
take-along barn that features a handle and open/close top.
(RRP: AUD $37.99 / RRP NZ: $43.99. Available: Now. Suitable for children 1 - 4 years)
Little PeopleŽ 50th Birthday Play 'n Go School:
Housed in a nostalgic, collectable take-along playset with a handle and
open/close top, the Play 'N Go School is designed to resemble the
original Little PeopleŽ School House - first introduced in 1971. The
playset includes retro-styled teacher and pupil figures, dog, teacher's
desk and chair, student desk and spinning merry-go-round for recess.
(RRP: AUD $37.99 / RRP NZ: $43.99. Available: Now suitable for
children 1 - 4 years)
Little PeopleŽ Take Along Assortment:
Each of the Little PeopleŽ Take Along sets is housed in a portable "lunch box" with a handle and
open/close top. The farm has a traditional design and includes a farmer figure, cow and sheep animal
figures, tractor, food trough and 3 fence pieces. The house has a modern design and includes Mum,
Dad and Baby figures, table, 2 chairs, baby high chair and rocker. These sets are perfect for on-the-go
toddlers and incorporate all the storage that mums love.
Whether you recall playing with wooden peg figures or colourful chunky characters, the legendary
Little PeopleŽ toys have touched many generations with their charm. Today, they continue to delight
millions of children worldwide. Join the Little PeopleŽ celebration and commemorate 50 years of play!
To view more of the history of Little PeopleŽ, view the following timeline and take a nostalgic step back
in time to where it all began.
www.fisher-price.com/pages/v6/default/littlepeople/timeline.asp
For further information regarding Fisher-Price and its products, please visit:
www.fisher-price.com.au
Little People Place Mats
