Spring Clean your Skincare Regime with Olay

Spring Clean you Skincare Regime with Olay!

Winter is almost over and what better way to get your skin glowing in time for spring than with a skincare overhaul with Olay. This season, Olay has your skincare regime sorted with a complete skincare lineup for smoother, brighter more luminous skin. With the Olay boutiques there is a product for suit every skin type, no matter your age or your budget. Post winter skin can feel pale and lackluster but try these products and your skin will be glowing and ready for spring in no time!

Step 1 - Cleanse:

Olay Definity Illuminating Cream Cleanser (RRP $19.99)

* Ideal for skin that is dull, uneven and dry. This product hydrates to instantly illuminate skin that has become dehydrated over winter
* Contains Olay's Essential Glucosamine Complex for luminous skin
* The rich hydrating formula gently removes all residue - even small traces of dirt and make-up

How to use: Wet hands and face, squeeze product into hand. Gently massage over skin. Rinse off with warm water

Step 2 - Exfoliate:

Olay Regenerist Thermal Skin Polisher (RRP $19.99)

* A unique self-heating treatment that combines the power of micro-crystals and Regenerist's exclusive Amino- Peptide complex for professional results similar to a mini-peel
* Regenerist Thermal Skin Polisher contains specially designed Exothermic Mineral Activators to self-heat the product, which warms the skin and relaxes the pores for a deeper clean
* Say goodbye to a dull, pale complexion and enjoy smoother and renewed skin in one easy step

How to use: Wet hands and face, squeeze product into hand. Gently massage over skin. Rinse off with thoroughly water. Gentle enough to use every day

Step 3 - Treat:

Olay Definity Tone Correcting Anti-Ageing Serum (RRP $39.99)

* A smooth, luminous formula that instantly helps transform the look of dull skin, ravaged by the elements during the winter season
* Hydrates and moisturises the skin to help in its natural ability to self repair, diminishing the look of discolourations, dullness and dark spots - leaving the skin noticeably brighter

How to use: Smooth over entire cleansed face, neck and any areas where discolouration and brown spots may occur






Olay Regenerist Treatment Mask (RRP $39.99 AUD)

* Contains concentrated anti-ageing serum to firm and smooth your skin
* Revitalises the skins appearance - restoring its youthful vitality
* The "stretch and fit" design on the masks fit the skin surface closely to help reduce the appearance of fine lines and wrinkles

How to use: Unwrap the sachet and take out the mask. Unfold the mask and gently place on your face stretching it out to cover your entire face. Sit back and relax. The full benefits of the mask can be enjoyed in a very short time - with noticeably visible results in just 15 minutes!





Olay Definity Eye Illuminating Treatment (RRP $39.99 AUD)

* Olay Definity Eye Illuminator helps to restore puffy eyes for a look that's highly defined and luminous
* The dual action formula illuminates the complete eye area and smooths the look of fine lines and wrinkles
* Strengthens the delicate skin around and under the eyes, firming skin's outer layers due to a hydrating, intensive clear gel containing Definity's Essential Glucosamine Complex

How to use: Pump the treatment onto the tip of your ring finger. Place small dots around the eye area and gently massage until the intensive clear gel and serum combine and are thoroughly absorbed into your skin

Step 4 -Moisturise:

Olay Definity Tone Correcting Cream (RRP $39.99 AUD)

* This luxurious cream hydrates dry skin and refines its texture for skin that is silky smooth
* Contains the highest levels of glycerin in the Definity range for maximum hydration
* Best when combined with Definity Illuminating Cream Cleanser and Definity Tone Correcting Anti-Ageing Serum

How to use: Smooth over entire face and neck gently, paying particular attention to areas where discolourations and dark spots may occur

Or Step 4 - Moisture and add a touch of sheer colour:

Olay Total Effects Touch of Foundation (RRP $30.99 AUD)

* An all-in-one product that offers a double punch against the 7 signs of ageing whilst offering a touch of sheer colour with broad spectrum SPF 15 UV protection
* Provides an immediate, almost flawless-looking radiance that suits the majority of skin tones
* For glowing healthy skin no matter the season!

How to use: Pump a small amount of Total Effects touch of Foundation into you palm - a little goes a long way. Smooth over entire face and down to the jaw line and neck area for complete natural coverage. Make sure to blend carefully for a gorgeous sheer touch of colour


All Olay products are available from most grocery, mass, pharmacy and specialty outlets. For stockist details please phone 1800 028 280 or go to www.rightolayforyou.com.au to receive your own personalised Olay skincare recommendation from Olay's new online consultation!


Exclusive survey reveals: 85% of Australian women find buying skincare products overwhelming and confusing¹...

It's time for Olay to make the process a whole lot simpler!

Buying skin care products can be a very daunting task for many women. In fact, exclusive research conducted by leading skincare brand Olay has revealed that as many as 85% of Australian women admit to finding the whole experience overwhelming or confusing!

There are a number of reasons why the experience leads to such confusion: 65% of women say it's due to being confused about which ingredients are best suited for their skin, 64% say it's due to not knowing what the different ingredients are supposed to do, whilst 63% are confused about which product would be best for their individual skin type. All this confusion leads to one thing - incorrect product choices, so it's no wonder that four out of five women have ended up buying a product that was wrong for their skin or they just didn't like using.

Olay are determined to make the skincare purchase a whole lot simpler for Australian women and this month will be introducing an online consultation tool to help to take the guesswork out of purchasing skincare - www.rightolayforyou.com.au. This online consultation tool will allow consumers to have their own skincare consultant right at their fingertips and all from the privacy of their own home.

To receive their personalised recommendation, consumers will simply have to answer a series of questions about their skin type, skin concerns and lifestyle. On completion consumers can print their own personalised Olay skincare regime which can then be taken in store to purchase the best Olay products prescribed for their individual skin needs.

Jolie Egan, Olay PR Manager explains, "Given the tough economic times, consumers are even more conscious of buying the right product for them, and expect it to deliver results, regardless of the price. Purchasing the wrong skincare product means you not only waste money, but you also jeopardise the condition of your skin by using the wrong products for your skin type. Right Olay For You is designed to help women select the right Olay products for them - taking the frustration and confusion out of buying skincare and offering consumers with a way to achieve their optimum skin condition - whether it be softer, more hydrated or more luminous skin."

The site provides:
o Personalised content which is tagged to match specific beauty needs and skin concerns whether they are wrinkles, sagging skin or acne
o The opportunity to fast track personalised consultations, depending on whether consumers are looking for a specific product eg. a new cleanser, mask or moisturiser with UV protection

The Right Olay for You Website is now live!

Go to www.rightolayforyou.com.au to find out how to love the skin you're in.

¹ Reference to Olay Survey conducted 17-19 April 2009 by Galaxy Research, amongst 550 females ages 16 years and older throughout Australia